Animation is the umbrella term for motion graphics. Animation is a well-known art form that dates back over 100 years. (Want to dig deeper into this history? This is a great guide to animation. This animated shows what happens when you text while driving.
Animation is any technique that makes static objects move, whether it's CGI, whiteboard animation software video, hand-drawn cartoons, or claymation. These two categories do not have to be mutually exclusive. Motion graphics are largely done using CGI. However, you can theoretically create hand-drawn graphics.
Content is what separates motion graphics (at least for marketing videos) from all other types of animation. Motion graphics can be used to set abstract objects, text, and other elements of graphic design in motion. Motion graphics is a way to bring a graph, infographic, or web design to life through movement.
Animation, however, is a distinct art form that focuses on cinematic effects and storytelling techniques to create a story.
It's like this: If your video uses motion graphics to illustrate a point it would be called motion graphics. Animation is more common if your video features a human being who goes on an emotional journey.
This animated explains how data is stored in the cloud through humorous storytelling. Animation by Janos Nyujto.
When do you use animation instead of motion graphics?
Animation is used to tell stories. Animation can be used to tell stories. Anyone who has seen Pixar films knows this. While motion graphics can help bring statistical data to life but animation can bring characters alive with emotion, creativity, and artistic expression.
Animation is more costly. Motion graphics are generally easier to create. This type of animation is simpler. You will need to spend more money if you look at photorealistic CGI and hand-drawn, or painted artwork.
It can seem difficult to create the perfect animated video. It doesn't matter if you have an in-house team or do it yourself, creating animation videos can be daunting.
If you're a newbie, this can make it even more difficult. But don't worry.
To help you get past the obstacles and create animated videos like a pro, we have created a 6-step guide!
Step 1: Write a stellar video script
Step 2: Make a Storyboard to accompany your animation video
Step 3: Select your animation style
Step 4: Animate the video
Step 5: Choose a piece of background music that suits your needs
Step 6: Narrate your Story
Step 7: Write a stellar video script
The blueprint for an animation video is just like a building's foundation. You are the scriptwriter and you will decide what content appears in your video animation software. Although it can seem daunting at first, you can make things much easier with some research.
A Brief: This is to give direction and a clear purpose for your video.
A video brief is essential before you begin writing the script. This will allow you to determine your goal, target audience, as well as the main message of your video.
You should be clear about, basically, before you start writing scripts.
- Why are you making this animated video?
- What is it supposed to accomplish?
- Who are your target audiences?
- What actions should viewers take the following watching?
- What is your main message?
Convert your core message into a simple story
Every animated video that you make will have one or two core messages you want to convey to your audience. It is up to you to convert that core message into an engaging story that engages your audience.
These are the three elements you should include in your story:
Step 1:The hook is the most important section of the script.
For a one-minute video, it will be the first 8-10 seconds. This will determine whether viewers stay or bounce. Give them a compelling reason to stay hooked.
The patty is the core of your video. This is the heart of your video. You want it to live up to the hook. After a strong buildup, many people destroy their videos.
The CTA is the last part of your video. Many viewers will reach the CTA section if your hook and patties are good. Here is where you encourage them to take action.
These steps helped our videos easily outperform all of our competitors' videos. It will also help you, we are confident.
Step 2: Make a Storyboard to accompany your animation video
Storyboards are essential in the creation of animation videos. This will allow decision-makers and collaborators to see the final result of your animation video before you actually start creating it.
A storyboard is a great way to predict whether your video concept will work for beginners. This will allow you to adjust your script and visuals to make the best animation video.
Here are some tips to help you create the perfect storyboard and animation video.
Storyboards are more like comic strips for your animation videos. They help organize your scenes scene by scene.
The storyboard below is an example.
Storyboard-sample
The rectangular boxes can be used to show scenes in sequence. If necessary, the smaller boxes can be used to highlight dialogues or actions. You can also use the smaller box to plan animations and camera angles for your video.
Online storyboarding tools
If your drawing skills are poor, creating storyboards in the traditional way can be messy. Online alternatives exist though.
Animaker is a popular tool for this purpose. Although it is a complete-end animation tool with a drag and drop interface, creating a storyboard is easy using Animaker.
Animaker is used to create a sample storyboard. animaker-storyboard-template. You can convert your storyboard later into an animated video.
Step 3: Select your animation style
You can create a variety of animation videos, but not all styles will work for your business. Each style has its pros and cons. One style might be more creative and fun than the other, but it can still set a serious or inspirational tone. Small business owners might find value in the video marketing software
These are the factors you should consider when searching for the best video marketing tool for your company:
What is the cost of this service? Prices can be as low as $500 or higher. Before you start looking for the right software, it is important to know your budget.
Is there a free trial available? You can use free trials to find out what you like, especially if you are just starting out in video marketing.
Are you looking for a subscription model or a yearly fee? Some companies require you to pay a monthly fee. Others advertise the cost upfront but ask you to pay the entire year upfront.
Is it compatible with other video tools? Software that integrates with social media accounts, websites, and other tools makes video marketing easier and more efficient.
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