What Makes an Explainer Video Great?

Promo videos, also known as explainer videos, are key to increasing your customer base. Your logo and branding are what people first see of you. An explainer video lets you tell them who you are and your mission. While you could do the same with paragraphs of marketing copy to accomplish the same result, an explainer video is more engaging, concise, and easily shared.

As valuable as explainer videos are, they can take a lot of resources to produce professionally--resources you might not have. Don't worry! Let us show you how to create an amazing explainer video.

What is an explainer clip?

Explainer videos are short videos that explain the company's activities or the operation of a product. They last less than five minutes.

These are not tutorials, but persuasive pitches that address the viewer's problems and present the case for the product/process.

They can be animated, or they can be as simple as a person speaking directly to the camera.

They are usually hosted on a company's homepage. However, they can also be used for crowdfunding campaigns or social media ads.

What makes an explainer video great?

It boils down to this: A good explainer video tells an engaging story. While it is an explanation, it should also take viewers on a journey. They should care.

There are many reasons why you need an explainer video production company.

You've made amazing explainer videos to help drive more traffic and increase sales. This is the best way to establish a strong online presence and increase your marketing efforts.

Video is a powerful and effective way to increase conversions and engage audiences. Statistics show that video helps organizations get 157% more organic traffic from search results.

Companies are therefore putting more effort into creating animated explainer videos. They will choose to outsource video services to the most talented animated video company that they can afford. It is the best way to manage your video development project.

There are many benefits to outsourcing video services to a third party. If you have limited time, hiring a team to produce your videos will be the best option.

Every second, the internet is flooded by hundreds of videos. Many of these videos are not of any value. One thing is certain: there is a growing demand for videos.

According to a study, videos will account for 80% of all internet traffic by 2021. If you don't harness the power of video, you are missing a huge opportunity. There are many explainer videos that will help you reach your goals.

How to get potential customers engaged using video content marketing

Many YouTubers have uploaded talking-head videos to their channels. The question now is "Why explainer videos instead of all the options?"

These are some facts about explainer videos.

Insivia discovered that explaining the product's concept to potential customers is the best way to do so (Source). About 45% of businesses use explainer videos for their homepages and are pleased with the results.

You must communicate your offer in a way that inspires your target audience in today's digital age. How do you do this? But how do you know?

An "explainer" video is the answer. Explainer videos are informative and educational. They also convey the best of what your company has to offer. Organizations can also use explainer videos for increased web traffic and better ROI.