What Makes a Good Explainer Video?

 What is an Explainer Video?

An explainer video captures the brand promise of your company and shows potential customers why they should care. It's like an elevator pitch for video.

There are many different types of explainer video styles that you can choose from to fit your brand's style and goals. Whatever explainer video style you choose, the goal is to communicate your product or service from the perspective of your audience.

Take a look and learn

Mat King, Vidyard’s Video Production Manager, provides an overview of explainer videos and tips on how to create one. Blake Smith, Vidyard’s Creative Director joins him and they break down an explainer video in order to show what makes it great.

The benefits of explaining videos

Explainer videos aim to make complex ideas or concepts easier for your audience.

These videos are a popular way to get brand information. 96% of people have seen an explainer video to learn more about a product. A lot more people (68%) prefer to learn about new products or services from videos than they do from text-based articles (15%) When asked about the type of brand video they would like to see more, more respondents chose explainer videos over any other type.

Website and landing pages

Your website is a great place for explaining videos. You can use a general explainer video on your homepage, while more detailed explainers are best on landing pages that reinforce the message of each video.

(Psssst! Not sure how to add an explainer video to your website? Vidyard's video hosting is free and allows you to embed your videos wherever you like.

Social Media and Paid Social

Social media channels and ads are great places for explaining explainer videos. You can quickly gather feedback and get results. Also, you can create explainer videos that target different segments of the customer journey.

You could, for example, create simple explainer videos that you can use in social media ads to target people who do not have a relationship with your company. You could also use remarketing targeting options for explainer videos that answer specific questions about a product to someone who has visited that page or abandoned it on an online shopping cart.

People already know a lot about you through your own channels. You can use this information to highlight product benefits or explainer videos to establish your expertise in your niche.

Crowdfunding sites and campaigns

A good explainer video is essential for any crowdfunding campaign. You must clearly communicate the benefits of a product you are selling, even if it doesn't yet exist.

According to Kickstarter, make a compelling video. It's a great way to present yourself and give people a better idea of what you are working on.

Conferences, presentations, and events

You don't have to only use explainer videos online. An explainer video can be a great introduction to a presentation. It will draw people in before you start speaking.

A simple explanation video looped at your booth on trade shows can help you explain your brand and products to more people than anyone person could.

What is the secret to a high-quality explainer video?

It is not easy to create a high-quality explainer film. You can expect to pay more for a high-quality explainer video. You should be aware of the return on investment for a higher price because costs can quickly mount.

Deep research on your brand, product, and target audience

It's amazing to create captivating videos that grab your audience's attention. This is what will lead to conversions. But, top-quality content can be wasted on an audience who has no interest or knowledge about your product. Market research is crucial.

You can greatly benefit from investing a little more in your content. You can make sure your videos are tailored to your audience and a match for your brand by doing extensive research. Research can also help you navigate through competitive markets. It will allow you to identify what works and what doesn’t, and avoid any that might be seen as being too similar. Data is vital. We all know this. Video creation is no different.

The more unique content you create, the better. This is a continuation of the previous point. Unique content not only ranks higher in SEO but also makes a stronger impression on your audience.

Although it can be costly to create video assets that are completely unique, it allows you to have complete control over their use. You can reuse all assets later without incurring additional costs and you don't have to risk that they are associated with any content you dislike.

Schedule a call banner to improve animation quality and assets better

High-quality components are required to create high-quality explainer videos. This can increase the project's cost. You can find cheaper options, such as whiteboard animation software or 2D animations that will deliver your message to an audience. To take your video marketing strategy up a notch, however, you will need a larger budget and a better video.

The best way to market big-budget video marketing is through 3D animation. It is unmatched in terms of quality, detail, and camerawork. Although it is a significant investment, these animation styles are high-quality and nearly infinitely customizable. You can ensure your brand's quality is accurately represented through quality content, not only because you own it and are unique.

Personal with professional experience

This is the most obvious point: capable people produce quality products. Although having professionals on your payroll will not be cheap, it will make you more successful. This is true for all industries but especially video production. The pros are the ones who keep your project on schedule, reduce the chances of hitting stumbling blocks or cut corners and deliver the best results. You'll need to hire specialists as your projects grow and you will need more people to fill the roles. While it might be cheaper to have your animator also act as a scriptwriter, you will get worse results.

The Tech industry is constantly evolving and developing new technologies. These technologies can be difficult to comprehend for laymen.

Explainer videos make it easier for consumers to grasp new technology. Explainer videos simplify the whole concept by showing the technology rather than explaining it. Each tech company wants the best explainer videos to improve its digital marketing. They increase conversion and lengthen the time visitors spend on a site, which in turn leads to higher Google rankings.