WHY IS A VIDEO PRODUCTION PROCESS IMPORTANT?

The pandemic taught us one thing: perseverance. No matter what the circumstance, we must continue to move forward regardless of the hardships. Even if it is as difficult as video production

If you're looking for some inspiration to pull through the day because video production is serious business, here are the top 10 video production blogs to push you in the right direction.

Because they all offer powerful tips, advice, and tricks that will help you propel your career forward, we have not ranked them in any particular order.

They are also hugely resourceful for almost everything you need to be a video producer. You can think of these blogs as the top industry tools, gear, and software. These blogs will help you build your video production tools like a pro.

Today's post features ten of our favorite video production blogs. Enjoy the entire post and learn something from the blogs listed today.

5 Benefits of Working with a Video Production Company

It is up to you to decide who you will be working with. Some companies have an in-house crew of filmmakers, but many prefer to work with video production companies. Why? These five benefits of working in a video production firm are quite convincing.

1. You Receive Accurate Estimates Video production companies are able to make video live and breathe. They can help you create your campaign by assisting with lighting, props, sets, and crew.
2. They can give an accurate estimate if they take these factors into account.
3. You Avoid In-House Production Expenses Have you seen the budget for the latest Star Wars movie? Filmmaking is expensive. Although having an in-house crew is convenient, it comes at a cost. You not only have to purchase the equipment but also pay salary and other benefits to your crew members.
4. These in-house costs can increase your average costs for video production. They don't even cover the cost of buying props and upgrading equipment. A video production company already has the hardware they need.
5. A professional touch is what you get the last thing you want when you launch your video marketing campaign is for it not to look professional. Although it may seem simple to work with video when you are watching behind-the-scenes clips, the reality is that it can be difficult. It's not easy to manage a crew of actors, lighting, equipment, or shots that are time-sensitive.
6. This is why video production companies have the greatest benefits. You can supervise the creative process and not have to worry about the shooting schedules or the quality of the final product. Instead, you can rely on them to produce a professional and high-quality video.
7. A team of film experts is available to your collaboration with an all-star team opens up many doors. Whether you're interested in filming a live event, commercial, promotional video, or animated video, you can accomplish it with an outside video production company.
8. You can also get advice on how to build your marketing plan by having a specialization in marketing videos. Explainer Video production companies can help you define your message, create an engaging story, build a microsite, and then upload it to various platforms like YouTube and Facebook.
9. No Hassle to Meet Deadlines Missed deadlines can be disastrous, especially if you've been advertising your next video. Although it is not something we like to do, it can happen to in-house teams when they are overworked.
10. Video production companies will meet your deadlines, even if they are tight. For example, our team has worked late to create recaps that will air the next day at the event's closing ceremonies. We live and breathe video, so it's what we do!

Relative Content is more appealing to audiences. Make sure that you have enough resources to last you the entire holiday season.

These are our top tips to make holiday marketing videos as smooth and easy as possible.

RELATED: The Ultimate Guide To Video Marketing For Brands

Original Production Tips

You can get as much original content from a single shoot.

Film generic holiday footage, then use post-production to create holiday-specific ads.

You can easily reduce vertical aspect ratios by keeping your key content in central of the frame.

You can use stills from the video if you shoot in high-resolution. If you have the budget, you can hire a photographer to take stills at your video shoot.

You can establish a holiday theme immediately by using wrapped gifts (makes for a cool stop-motion idea too), holiday tables capes and Christmas lights, snow, snow, or Christmas trees.

LED lights are the best choice for Christmas lights because they will register well on camera. To avoid the shadows these lights can create, make sure you have enough lighting.

Lighting

For interior shots, use cool, blue lights to give the windows a Christmas vibe.

Warm practicalities are a must! String lights, Christmas tree lights, and so on. To create a warm and cozy atmosphere, they can be used in the background or foreground.

Color

Christmas is more attractive when it has a red/green color scheme. The movie Home Alone features almost every scene with a shade of red or green, and they are very wide in their tonal range.

Props/Styling

Buy one quality fake tree that you can reuse in other holiday locations. Sometimes, bigger is better.

Your best friend will be at the craft store. These extra accessories will help you style your frame: fake snow, reefs, and trees (the better the options are, the more greenery the better), whimsical items that promote the magic of holidays.

Sno Blast is a great option for frosty windows. To avoid streaking, make sure you keep the can farther away.

Instant Snow is a great option if you require fake snowfall.

WHY IS A VIDEO PRODUCTION SYSTEM IMPORTANT

Dependability: There are many moving parts that must come together whether you're shooting at home, at work, in a studio, or at a friend’s house. Is it possible for everyone to work at the same time? What about actors and spokespeople? It is critical to identify all these details in a systematic and logical manner.

Predictable Timeline Video production is not an instant process. You can't just grab a camera and start shooting. How much time will you need to plan for the shoot, and how long will it take to edit? Without a process, it's just guesswork. A proven video process that has been tested can make it easier to predict accurately and go beyond educated guesses.

Accurate Pricing. Prices are usually based on the time taken to produce the product. The project will cost more if it takes more time to plan, shoot and edit. The cost of the project will go up if you add additional crew members or days.

You should have fewer revisions. When you set your goals, talk about them in pre-production, and then execute according to your vision, there shouldn't be many revisions at the project end. If you don't have a process for completing the project, you might end up with issues that need additional editing or time.

Although different video production companies and videographers might have different processes, the bottom line is that this process allows video teams to work at a predictable pace and deliver consistent results. This ensures accountability and quality.